Advertising Research

Advertising Concept Test
Advertising Execution Pre- and Post- Tests (qualitative and quantitative)
Tracking surveys
add+impact® – a sensitive and predictive system for communication testing - Market Test is the exclusive licensee for Bulgaria more...
Link / PreView Tests - Market Test is the exclusive licensee of MB for fieldwork in Bulgaria

Add+Impact

A new approach to ad pre-testing.

Designed to help clients make great ads that build successful brands!

Reflects the latest knowledge about the brain

Focuses on the impact on consumers’ brand feelings.

Measures the impact of the ad on the brand.

Used to measure all forms of advertising – print, TV, radio, etc.

Applied at any stage of development – idea, animatix, finished ad.

Combines rich qualitative findings with the certainty of quantitative ratings.

Is predictive and diagnostic!

Global norms and internal benchmarks are applied to predict ad’s effectiveness.