Beggining | Research | Business Research

Business Research

Feasibility Studies.
Corporate Imagery Studies.
Corporate Awareness, Attitudes and Usage Studies.
Concept Tests for Business Services.
Distribution Checks.
Retail Research.
Customer Satisfaction Research MOSTER - International customer satisfaction measuring system.
Market Test is the exclusive licensee for Bulgaria more...


An effective new approach to quantify the path to customer delight.

Identifying triggers for satisfying and THEN delighting customers.

Delighted customers = Loyal customers

It determines what people’s expectations are and compares these with product / service performance.

Gives information:

  • how to ‘shut-up’ those who talk negatively about the product / service.
  • how to ensure that customers talk positively about the product / service.
  • how to retain customers who are likely to desert / service