Business Research

Feasibility Studies.
Corporate Imagery Studies.
Corporate Awareness, Attitudes and Usage Studies.
Concept Tests for Business Services.
Distribution Checks.
Retail Research.
Customer Satisfaction Research MOSTER - International customer satisfaction measuring system.
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Moster

An effective new approach to quantify the path to customer delight.

Identifying triggers for satisfying and THEN delighting customers.

Delighted customers = Loyal customers

It determines what people’s expectations are and compares these with product / service performance.

Gives information:

• how to ‘shut-up’ those who talk negatively about the product / service.
• how to ensure that customers talk positively about the product / service.
• how to retain customers who are likely to desert / service