Beggining |
Methods |
Qualitative Research
Qualitative Research
Qualitative studies explore consumer insights and motivation. They are especially suitable for problem detection, generation of new, creative ideas and approbation of non-standard approaches. Qualitative research is conducted in the from of:
- Focus groups - our professional office contains a specially equipped facility for focus groups more...
- In-Depth interviews
- Desk research
- Observational research
- Brainstorming