Beggining | Methods | Qualitative Research

Qualitative Research

Qualitative studies explore consumer insights and motivation. They are especially suitable for problem detection, generation of new, creative ideas and approbation of non-standard approaches. Qualitative research is conducted in the from of:

  • Focus groups - our professional office contains a specially equipped facility for focus groups more...
  • In-Depth interviews
  • Desk research
  • Observational research
  • Brainstorming